Hey, I’m Nalee
My journey as a designer came in a unique way. I have always loved the creative world - especially acting. But, one workshop with 2 music artists and their Graphic Designer changed everything for me. I fell in love with the creative possibilities of design and how it can be used as a tool to shine a light and depict people, events and projects in an inviting way for them to have the opportunity to thrive!
I have always been drawn to brands and projects with exceptional products/work that the world has not fully discovered yet.
As a Brand World Builder (because just branding doesn’t do your brands new transformation justice x) with over eight years of design experience, an Advanced Diploma in Interactive Digital Design and an Honours Bachelor in Graphic Design, I created DesignsByNalee to close the credibility gap between where a brand currently is and help scale them to where they were always meant to be through building the world around it that it deserves.
I know first hand why YOUR product needs to be seen
Growing up with insecurities about my skin and my hair in a beauty industry that was not built with me in mind, I know first hand what it feels like to be failed by the brands that were supposed to help and how much it would have meant to me if they actually helped. I also know the moment that changes when you find a product made with genuine intention for someone who looks like you, struggles like you and needed exactly what that founder created. That moment is personal. And it is exactly what I am fighting for.
Research shows that consistent, strategic branding can increase revenue by up to 23% yet so many beauty founders with the most intentional products are losing customers to brands that simply look more trustworthy at first glance. I have experienced that myself walking past a product I needed because the branding did not invite me in. My purpose is to make sure that never happens to the founders who deserve to be found. I build brand worlds that change the relationship between a brilliant beauty product and the recognition it has always deserved.
CORE VALUES
Intentionality Elevation Creativity Championing
Every decision I make for your brand has a reason behind it. Nothing is chosen because it looks nice. That's the difference between a brand that's pretty and a brand that converts.
Every founder I work with leaves in a better position than when we started. I'm invested in where your brand ends up, not just what it looks like when we're done
I don't do generic. I push creative boundaries to find the direction that's specific to you; because your brand shouldn't look like anyone else's.
I genuinely believe your product deserves to be seen. My job is to close the gap between where your brand currently is and where your brand is supposed to be. So the right customers finally find you.
