Done being the best
kept secret in beauty?
Let’s make that happen
The Purple Print
Brand Strategy + Brand Design Package
The essential package for Beauty Founders who know their product is ready to stop being overlooked with branding that gets you chosen.
This is the package that closes the gap between the beauty brand in your head and the brand your customers finally see. Your brand that finally looks trustworthy, makes customers pay at your price comfortably and makes your brand look established on the shelf.
Deliverables
Brand Strategy + Brand Design Package
Discovery Call
Brand Strategy
Creative Direction
Brand & Visual Identity
Logo Suite
Typography Suite
Colour Palette
Brand Guidelines
Brand Sheet
This stage explores 2 visual directions through mood boards to present to you 2 different looks that can work for your brand visually with different strengths and purposes. You decide the final direction that feels most aligned to your brand so I create a design that fits your brand the best.
A brand call tailored to getting to know your brand; so we can dive deep into your business, your goals for the project, your pain points and how to position your brand as the go-to choice for your customers.
You will receive a full strategic breakdown of your businesses unique way to stand out from your competitors from your brand’s values, positioning, mission, brand personality, brand voice to a deep dive on your target audience and what they need to see from you, to buy from you. All of this keeps your brand consistent on your different social platforms and when it comes to content and outreach making you both trustworthy and iconic.
Your complete booklet on your brands new visual identity. From your brand’s values, pain points and goals to the visual identity the embodies those values, addresses the pain points and ticks off each goal.
You will receive a full logo suite including a: primary logo, secondary logo, submark, logomark. Different logo variations ensure your brand is visually consistent whilst, using the best format for different applications.
This includes typography tailored to your brand personality including a primary font, secondary font, complementary fonts.
A strategic colour palette that is specifically chosen to influence buyer decisions through colour psychology. With Primary and Secondary colours that customers associate with your brand and build emotional connection to.
This document includes everything your brand needs to stand out in a saturated market. Including all about your business, verbal & visual identity. Your logo suite, typography suite, colour palette, brand assets and then visuals of your brand in action. This guideline tells you exactly how your brand should show up and how to avoid your brand looking inconsistent.
An extra brand sheet so you can see at a quick glance how your branding should be shown up in the world with quick access to your logo suite, colour palette, typography suite and brand photography style.